Date of Award
1-1-2001
Thesis Type
Masters
Document Type
Thesis
Divisions
Faculty of Arts and Social Sciences
Department
Department of Media and Communication Studies
Institution
Universiti Malaya
Abstract
Book publishing Is a continuing process since Guttenburg founded the moving publishing machine. From that period It grew with various technological changes. The book publishing process makes our civilization more meaningful, by giving more evidence on social, economic and political development. Since Independence, Tamil book publishing has been facing more dilemma In the process to develop the business. Facing problem In this Industry Is common as many entrepreneurs willing to choose It as a career. After Independence, only two Tamil publishing company have been Identified as still moving In the business. However, only one company Is actively playing Its role In the publishing field. In facing the dilemma In the Industry, efficient management process become the main factor to provide success to the publishers. In another site, the Innovative marketing process should support the management to achieve Its goals. For these, a few latest marketing modules were suggested to let the Industry grow well and to strengthen the business, beside the government's support. The modules are Innovative advertising, facing competition, Implementing corporate management. Innovative customer service and efficient budget management. From Interviews with those Involved In the Industry , this research will give suggestions to develop the future of Tamil book publishing In the country. This will open new opportunities In the field such as to venture In new publishing technologies, like CD-Rom (electronic publishing). All the findings In this research will provide strategies to publishers to strengthen their marketing process to reach a wider market place. Using Internet and e-commerce as a marketing source, they will get new markets very fast with less cost. Nevertheless, the research work will give the true picture of Tamil book publishing In the country In order to strengthen the national book publishing field.
Additional Information
Dissertation (M.A) -- Faculty of Arts and Social Sciences, Universiti Malaya, 2001.
Recommended Citation
Murugasan, Balachandran, "Penerbitan buku Tamil di Malaysia : suatu kajian dari sudut penerbitan dan pemasaran" (2001). Student Works (2000-2009). 495.
https://knova.um.edu.my/student_works_2000s/495
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Included in
Business Administration, Management, and Operations Commons, Marketing Commons, Publishing Commons
Initial
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