Date of Award
1-1-2001
Thesis Type
Masters
Document Type
Thesis
Divisions
Faculty of Business and Economics
Department
-
Institution
Universiti Malaya
Abstract
This research paper uses the Individual Travel Cost Method (Visit Per Annum) to assess the consumer surplus of Taman Pertanian Malaysia (MAP), the first agro forestry park in the world The value of consumer surplus per visit is different, depending on the functional form of the model (linear or semi-log), types of travel cost applied and the type of trips taken (expected trips taken or true trips taken). The average consumer surplus per visit derived from this study Is RM 2. 70, RM 88.60 and RM 91.48for semi-log (expected trips), semi-log (true trips) and linear, respectively. It is important to note that consumer surplus is a measure of the value the user attaches to the site. These values can be used as an indicator on pricing level revision.
Additional Information
Dissertation (M.A) -- Faculty of Business and Economics, Universiti Malaya, 2002.
Recommended Citation
Hasan Basri, Bakti, "Travel cost method (TCM) : a case study of Taman Pertanian Malaysia Shah Alam, Selangor" (2001). Student Works (2000-2009). 418.
https://knova.um.edu.my/student_works_2000s/418
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